where is the diversity?
Communication Design V Project

Globalisation has its positive and negative aspects.

In the work “Europe After Hours”, we have been approaching this issue, in this case, related to the local cultures.Europe is known by its cultural diversity and its multilingualism. It is important to preserve this diversity and openness to new cultures entering the continent, and not forget history as a collective memory and a mark in identity.

The homogenisation of cultures, habits, places,... is a part of globalisation that shouldn’t get out of control. The places’ identity shall remain, and be developed in that sense, which means not reducing it to a common ground. These places need distinction and a reinforcement of their genuinity.

In this video I transport the following question to the European night: where is the difference between a night in Lisbon and a night in Paris?