BE-IN serves as an interpretation of the 60s counterculture and its effects on our current lives.
We brought the ideas of the iconic Timothy Leary to create a temporal link. Known as the defender of the use of LSD in this period, the guru’s interests were centered in the potential of the human mind and the evolution of the species. A reference is his video “How to Operate your Brain” (1993), a public service video that puts the 60s ideals in the digital era. The ideology is the same, but the tools have changed. Psychedelic 60s, Computer 90s.
From psychedelia to cybernetics, BE-IN is a trip represented by abstractions and visual metaphors.